Street outside the TOI Mumbai renamed 'Pradeep Guha Chowk'

Pradeep Guha Chowk, the street outside the landmark Times of India building in Mumbai, has been dedicated after the media star who died in August last year. Before becoming the CEO of Zee Entertainment, Guha was the newspaper's brand and advertising head.

A sign reading 'Pradeep Guha Chowk' has been erected just beneath the window of Guha's cabin at TOI.

During his time at TOI, Guha was also involved with a number of industry organisations. He was the President of the Indian Newspaper Society, the Chairman of the National Readership Studies Council, the President of the Advertising Club Bombay, the Chairman of the Asian Federation of Advertising Associations (AFAA), and the first Chairman of the Broadcast Audience Research Council.

The alley outside the historic Times of India building in Mumbai has been named after Pradeep, according to Ramesh Narayan, Founder of Canco Advertising, who spread the news on social media. In the tweet, Narayan commended MK Anand, MD & CEO, Times Network, for the effort, as well as being an Execom Member of the Asian Federation of Advertising Associations (AFAA). "My friend must be smiling from above," Narayan commented with a photo of the Pradeep Guha Chowk signboard.