StreetSmart helps Star Movies create a bang for AVATAR

On 14th August, Star Movies pulled off a coup bringing the greatest movie of the decade, "AVATAR', to the small screen for the very first time. India's leading English movie channel has introduced a new benchmark in captivating and engaging viewers across the country. StreetSmart was given the mandate to plan and execute the OOH campaign across Mumbai, Delhi and Bangalore.

Star Movies wanted to build dominating visibility and good awareness for the upcoming movie telecast across the three cities. To achieve this impact, it was important that the outdoor campaign is well planned and ably supported with clutter breaking innovations to help grab eyeballs and achieve crucial Word of Mouth publicity.

StreetSmart implemented various smart innovations across the city to highlight the creative and ensure quick registration and effectively grab attention. Three type innovations were planned, designed and implemented by StreetSmart:

Innovation 2: Huge, larger than life cut-outs of the Na'vi hero Jake Sully were put up as a part of an integrated display on a mobile van. The creative was specially designed by the Mudra Max-OOH design team keeping in mind the media vehicle and the available display space.