Strong Vision and Stronger Community - Ketto India

Authored by Varun Sheth, Co Founder and CEO Ketto Org

When we founded Ketto in December 2012, it was the first donation-based peer-to-peer crowdfunding platform in India. But in the decade that has since passed, Ketto has evolved to become much more than just an online space for fundraisers. 

Our purpose is reflected in our name- standing for ‘key to tomorrow’, Ketto’s overarching mission was always to create a better future. We started out with a simple goal- to give people hope and the means to achieve their dreams. Over the years, we saw a number of different fundraisers on our platform, with each campaign leaving us more inspired than the last. We’ve seen the magic that happens when communities rally together to support a cause, and I consider myself immensely grateful to be able to say that true to its vision, Ketto has grown to become a network that saves and empowers hundreds of lives every day. 

The last few years have seen our company go from strength to strength. We currently employ more than 300 individuals who share a common passion for making a difference, and together with more than 5.5 million donors across 25 countries, we’ve raised over Rs 11 billion since our inception. 

But these numbers alone don’t signify our success. In addition to the fundraisers created on the website, we’re working round the clock to help those who don’t have access to or exposure to important resources. In today’s world, we’re surrounded by cries for help. 

With multiple projects and partnerships underway, we’re constantly pushing to forge a viable path to a better future across the board. We’ve partnered with numerous NGOs, organisations like the United Nations Development Programme (UNDP), Save the Children, World Vision India, and countless hospitals to raise funds for those in need. Harnessing the power of technology and the internet, our aim is to make it easy to affect large-scale social change. 

At Ketto, our team shows up every day to help feed the hungry, educate the uneducated, empower the oppressed, and save lives. Our goal is to make sure no voice goes unheard. 

Ketto’s social impact plans seek to uplift and bolster the lives of thousands across our nation. Together with our community of donors, we’ve managed to empower XXX women, educate XXX children, feed XXX underprivileged children, rehabilitate and treat XXX animals and save XXX lives.

The impact we’ve had has been truly inspiring, and only pushes us to do more. Our dynamic and tireless workforce is committed to bringing about change that will make a difference now and in the future. Our vision has remained unwavering, while still allowing us to dream bigger. More than just a crowdfunding platform, Ketto is now on the front lines, striving to create real, effective change that will last for generations. 

The smallest actions can have life-changing effects. The faith of our donors is testament to this. 

We’ve come a long way from where we started in 2012, and we’ve managed to build a solid community in the process. From doctors to social workers, donors and more- Ketto is lucky to have had the support of a commendable group of people over the years. The road to success is lined with challenges, but the unshakeable spirit of our supporters has made it all the better. 

The changes we’ve made and the lives we’ve touched have left us invigorated to see where this journey takes us- and hopeful of the breakthroughs we are yet to make. We at Ketto are eagerly looking forward to the future, and are excited about the endless possibilities as we make our way toward a better tomorrow.