SU-KAM releases a new ad

SU-KAM has come up with a new television commercial, the ad goes with a tagline 'Ek Nayi Soch'.The idea of Ek Nayi Soch emerged after long ideation sessions where the task at hand was to identify that one element which makes Su Kam the leader in innovation.

The strategy essentially had to capture the roots from which the passion of those working at Su Kam arose, the passion which was not product led rather focused on how to simplify lives and offer the best solutions to any sort of Power back up requirement.

Vivek Dutta, National Planning Head, Hakuhodo Percept played a key role in the conceptualisation along with Saptarshi Sengupta, Associate Vice ' President on the brand and his team members ' Amrita Gujral, Group Account Manager and Udit Mehta, Senior Account Executive on the brand.