Sun18 Bouquet Goes HD; COLORS, CNBCTV18 Prime & History Channel to offer HD format

This Diwali, Sun 18 adds sparkle to television viewing by introducing three channels - COLORS, CNBCTV18 Prime and History Channel in high-definition formats. With the transformation to HD, viewers can now enjoy an ultimate combination of impeccable image delivery combined with unmatched audio experience of their favourite channels.

The three channels offer a TRUE HD 1080i picture with 5.1 Dolby digital sound, thus significantly enhancing the viewing experience to the audience. To enjoy this HD experience, viewers will need to have a HD TV set and an HD set-top box from the DTH platforms such as Airtel, Dish and Videocon & Digital Cable providers like Hathway.

COLORS HD and CNBCTV18 PRIME HD services will be running ad free in the first phase of launch and thus audiences embracing High-Definition technology can not only now watch their favourite shows and events in high picture and sound quality but also enjoy the experience without breaks, heralding a new era of uninterrupted television viewing.

Commenting on the move Gaurav Gandhi, Sun18 North COO & Head - International Business, Viacom18 said, "Sun18 welcomes the addition of the 3 HD channels to its portfolio. High Definition broadcast offers a distinct & superior audio-visual experience to the television viewer and that coupled with strong content from our network channels like COLORS, CNBC TV18 PRIME and HISTORY make it a extremely compelling consumer proposition. We believe that over the next few months DTH platforms will expand their HD bouquet and digital cable too will add HD as an additional offering for its consumers. Sun 18 is working with all potential partners to make these 3 services available PAN India."