Sunday MiD DAY gives its readers a Double Vaat experience!

MiD DAY, India's hottest afternoon daily innovates yet again to deliver value and reader specific communication. Sunday MiD DAY on 2nd October had 2 mastheads, on the front page and the back page, each delivering Vodafone presents Big Boss 5's theme of "Double Vaat'.

Vodafone presents Big Boss 5 which is being telecast on COLORS, part of the Viacom18 group, will be hosted by Salman Khan and Sanjay Dutt, two actors known for their fun and craze-filled personas enhancing the concept of "Double Vaat' even further. To make its readers experience this interesting theme, Sunday MiD DAY has devised an innovation of designing the masthead and impact jacket for Viacom18 on the front page and on the back page of Sunday MiD DAY. So a reader will be able to read Sunday MiD DAY in an regular manner on the front page as well as in an upside-down manner on the back page, creating some confusion and giving them the experience of "Double Vaat'.

Manajit Ghoshal, MD & CEO MiD DAY Infomedia Limited says, "MiD DAY believes in delivering the best to all its readers and clients. Innovations like these help us send clutter free messages to our readers and it adds great value to the proposition that the advertiser wants to communicate. For all such innovations carried out across years, we have won many accolades and appreciated by one and all across the globe."

Speaking about their association with MiD DAY, Rajesh Iyer, Director-Marketing, COLORS, said "Bigg Boss is COLORS' flagship show, and this season, with the theme being Double Vaat, this innovative association with MiD DAY will be really fruitful for us. Providing readers with the newspaper in reversible format is bound to create curiosity among them. This is guaranteed to create a long-lasting impact that will hold their minds and entice them to watch Bigg Boss 5's grand launch episode that will be telecast on October 2nd at 8.00PM on COLORS."