Sunfeast Bounce to re-evaluate their choice of crème biscuits

ITC Ltd.’s Sunfeast Bounce, the market leader in the crème biscuits have released two TVCs to highlight the new avatar of their product portfolio, which is now infused with Glucose. The campaign endeavours to draw consumers’ attention towards the presence of Glucose in Sunfeast Bounce crème biscuits that was not available in the category so far. The Glucose powered offering is a first-of-its-kind innovation in India in Sunfeast Bounce, that will now allow consumers to have glucose through its different variants including Orange, Chocolate, Pineapple and Elaichi.