Sunfeast Dark Fantasy takes forward the current youth mantra

Sunfeast Dark Fantasy, loved for the experience of its golden crispy cookie with chocolate filling inside, has launched a special music video to lift the spirits during these trying times. The unique video delivers a larger message of ‘A lot can happen inside’ to spread hope and positivity.

 Youth icons Shruti Hassan, Ali Fazal, Barkha Singh, Ayush Mehra and Ashnoor Kaur have come together with 50 youngsters to craft this masterpiece. The brand encourages the youth & the youthful to win over the current times and look within to discover self & chase their passions.

 This cheerful and fun song is composed by Mikey McCleary, sung by the talented vocalist Medha Sahi, lyricised by Ruhika Rao and Mikey McCleary. This has been launched on Sunfeast Dark Fantasy’s social media platforms like YouTube, Instagram and Facebook. This song is planned to be made available on youth-centric platforms like Gaana.com and TikTok.

 Commenting on the music video, Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Limited said, “Sunfeast Dark Fantasy takes pride in pioneering the indulgent cookie experience in the country with a chocolatey centre. In the past decade, consumers have loved the discovery of what lies inside the cookie making it a magical experience.  The new Dark Fantasy digital campaign encourages the youth of India to explore their immense potential and talent that exist inside each one of us and leverage countless possibilities and opportunities that may emerge during these times. Indeed, a lot can happen if we look inside. This Dark Fantasy music video with more than 50 virtually connected young minds will spread hope and positivity, inspire the youth and lift their spirits universally.” 

Talking about the experience, Shruti Haasan said, “I have used this time to explore new interests, learn new skills and bring out the best of myself. It's been a fun and delightful experience to be a part of this music video that I am sure will reach many youngsters and spread positivity amongst them. I’m glad to voice my thoughts out with Sunfeast Dark Fantasy”.

To this, Ali Fazal added: “It’s been a while since I did something exciting like this. The video truly captured the fun we all had even though we were shooting it virtually from home. I hope the video will help uplift spirits of the viewers as much as it did for us while putting this together”.

 Over last 50 days, more than 50 people from different walks of life, across age groups and locations came together to put together this music video sitting at their respective homes. The creative agency for the video is The Digital Street and production house is Cinemon Pictures.