Supari Studios and Red Bull collaborate on Swarathma’s latest music video - “Raah e Fakira”
Award winning content studio, Supari Studios, in association with Red Bull India, recently produced a music video for Bangalore-based folk/fusion band, Swarathma. The song ‘Raah e Fakira’, is the title track of the band’s newest album of the same name. Shot in the chawls of Jogeshwari, Mumbai, the video follows the story of a young boy who dreams of flying like a superhero.
Making of the video:
In the making of this video, the Supari team took into account the fact that consumers are now looking for a more well-rounded media experience, with music enthusiasts being just as interested in the visuals accompanying a track, as they are in the track itself. Taking cue from the song’s lyrics, they used a very interesting mix of live action and animation treatment to represent the young boy’s imagination; bringing us along in his journey of finding his own path, through the pages of his comic book. The video was directed by Misha Ghose, who is known for directing a number of other well- received music videos for artists such as Parekh & Singh, Dualist Inquiry and Your Chin. Manoti Jain, Executive Producer, Supari Studios said, “When given the brief, our aim was to make the video as unique as possible, while simultaneously ensuring that the brand identities of our client, Red Bull, as well as of the band, Swarathma, are maintained. Once the broad storyline was thought of based on the song’s lyrics, we tried to give the young boy’s dream of flying a unique spin by integrating Indian elements such as ‘dahi handi’ into the same. Working with Red Bull is always exciting, as they give us a lot of creative freedom on projects, and we’re extremely happy with how this music video has turned out.”
Shikha Sharma, VFX Supervisor said, “It was really exciting to do research on the comic book treatment and execute it. We wanted to give it a grungy feel for the band, and at the same time achieve a cartoon like look as it is a young boy’s comic book. The flying shot is one of the highlights of the film, as you don’t expect the boy to fly till you actually see it happen.”
Misha Ghose, Director of the music video said, “The music video is about one loner kid and his unending want to fly. We travel with him as he tries everything for this single minded pursuit until he chances upon an activity that makes him believe he’s actually flying. We shot this over two days in the slums of Mumbai. It was really fun working with Aakash who fit the loner kid personality exactly and working with him and the guys from Jolly pandal was truly enjoyable and Supari Studios who are really the best!”