Suprio Guha Thakurta to lead the APAC cir. business for 'The Economist'

Suprio Guha Thakurta, managing director, India will take on the additional responsibility of the Asia Pacfic’s circulation business as the circulation managing director, Asia-Pacific, The Economist.

Tim Pinnegar, publisher and managing director, Asia Pacific, The Economist Group said “While we aim to maintain a strong print circulation in Asia, the migration to digital reading is picking up pace and creating opportunities to reach new audiences and alter our production and distribution costs.

Currently we split the management of the circulation business in the region into Asia ex-India and India. In order to benefit the evaluation of new audiences and the allocation of marketing investment I have decided to bring together the two circulation businesses under one head. From April 1st 2013, Suprio will take on the new role of circulation managing director, Asia Pacific. Suprio’s strategic skills will be a powerful additive to an already very profitable circulation business in Asia.”