Suthan & Gupta's Bang in the Middle bags digital duties for Dulux
Akzo Nobel India, the maker of Dulux Paints, has signed on Bang in the Middle Pvt. Ltd. as its digital communication partner. Bang in the Middle would be responsible to strategize and implement an entire suite of digital services to spruce up Dulux’s online presence.
Commenting on the new association, Pushkar Jain, Marketing Manager, Dulux, Akzo Nobel India said, “We are actively engaging in the digital space so as to create interactive dialogues with our consumers and even reach out to a larger audience base. Through our association with ‘Bang in the Middle’, we hope to impact consumer behavior through digital experiences.”
Expressing delight on winning the Dulux the new account win, Naresh Gupta, Managing Partner, Bang in the Middle said, “It is an honour to be associated with Dulux. They have been early adopters of digital media and we look forward to working with them on enhancing their digital footprint.”
Bang in the Middle would be responsible for planning, and executing a 360 degree digital branding of Dulux through a highly engaging social media strategy.
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