Suzuki's Hayate signs Salman Khan as brand ambassador
Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers Suzuki Motor Corporation, Japan, launched their ad campaign for the recently launched mass segment motorcycle – the Hayate. Salman Khan, company’s first brand ambassador, features in the ad campaign which has been ideated and executed by R K Swamy BBDO Pvt. Ltd.
The campaign revolves around the tagline, “Suzuki Hayate, yun hi nahi chalate!” which translates to “Suzuki Hayate – there’s always a reason to ride it.” The TVC opens with a scene where a police constable informing that informs his senior that a prisoner has run away. Salman enters the scene in Chulbul Pandey style and announces that he would use his new Hayate to catch the criminal. While chasing the criminal along with the constable, he keeps on highlighting the benefits of the motorcycle. With the help of the Hayate they are able to arrest the criminal. The TVC ends with constable offering sweets to Salman after he has bought a new Hayate. The Dabangg Khan becomes jealous of constable’s pride.
Anu Anamika, National Head - Marketing, SMIPL says, “Hayate is a stylish, high performance, affordable, fuel efficient and easy to maintain motorcycle designed for daily commuters. Our brand ambassador Salman Khan is a passionate biker and a discerning brand endorser. Suzuki has roped him for its latest TVC to wow the Hayate customers. Hayate is a stylish, high performance, affordable, fuel efficient and easy to maintain motorcycle designed for the daily commuters. This new association derives a strong connection between the Suzuki two-wheeler brand and the different segments that our expanding range of products is addressing. Salman Khan’s national, cross-market, cross-segment appeal combines well with the Company’s brand theme of Apna Way of Life.”
Sunil Kukreti, Senior Partner, R.K. Swamy BBDO Pvt. Ltd. says, “The entire campaign was conceptualized keeping in mind the target audience which resides in rural and semi-urban peripheries and has a massive fan following for Salman’s ‘Dabangg avatar.’ We wanted to play along his well-embedded imagery to build an instant connect with the audience.”
We wanted all these attributes and brand imageries to be well communicated through this campaign featuring our brand ambassador, Salman Khan. His appeal cuts across segments and blends well with Suzuki’s mass appeal, thereby connecting directly with our target audience.”
The campaign will spread across all mediums including Television, Cinema, Radio, and Print. The TVC will be also aired during Indian Idol Season 6, Salman Khan Movie Festival on UTV Movies and weather branding on Zee News. The campaign would be featured on general entertainment, movie, news, and regional language channels.