Svarochi launches new ad campaign to showcase smart LED lights in its portfolio

Svarochi, India’s first brand specializing only in Smart LED lights, has launched its first television ad campaign “Smart Lights Smart Life” to showcase its new lighting portfolio.

Conceptualized by MSL India, the new ad campaign highlights the unique features and benefits of the smart LED product range through an engaging narrative capturing everyday family moments in an interesting light. The ad campaign introduces a variety of app operated smart LED lights such as Down Lights, Spot Lights, Strip Lights, Bulbs, etc. showcasing how smart lights in homes can help consumers lead a smarter life. The ad campaign targets the evolved and tech savvy consumer of today who wants to opt for aesthetic lighting products offering innovative and smart solutions.

Commenting on the new ad film, Mr Rajeev Chopra Co-Founder & CEO, Svarochi, said, “We at Svarochi understand that every family is unique with their own likes, dislikes, goals, passions, and dreams. Through our new ad campaign, we want to convey that our app-operated smart lights with their 16 million colour choices and warm to cool lights, pre-set effects, and various other features, fit everybody’s unique choices and personalities and can help transform homes into beautiful spaces.”

“While LEDs have been successful in the country, our goal is to disrupt the market with innovation that enables LED lights to be ‘Smart’. The market today has offerings from global companies however, the prohibitive pricing is preventing quicker adoption. We are looking to leverage our expertise in driving innovation at affordable costs by offering products that are high on functionality, easy to use and locally relevant.”, he added.

The ad film focuses on a family with a modern, working mother in her early 40s in the lead. She is tech-savvy and as we follow her through the course of a day, her love for her family and appreciation of both party and private time becomes evident. She interacts with different family members in different situations throughout the day. These situations not only bring out the deep bond between the families but also highlight the various use cases for Svarochi Smart LED Lights.

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Elaborating on the thought process behind the campaign, Ankita Chawla, Associate Creative Director at MSL India, said, “The challenge was to introduce a new product, even a new segment in the lighting category, while keeping the TVC fresh, fun and creative. We wanted to highlight the many use cases of Svarochi Smart lights, without making it seem too much like a case study. So we told the story from the point of view of a family and how their life is constantly enriched and the moments made more exciting, with these easy to operate smart lights.”

The new TVC is on air on various communication platforms including, Hindi and English news channels as well as Hindi and English entertainment channels and select cinemas across Mumbai, Delhi, Pune and Chennai. The new commercial will also be promoted on various digital spaces to give multi-media launch impact in the across the country.