SVF Brands joins hands with Subham Group for the launch of its campaign

“Subham’s Parivaar Rice” an all-new brand of Subham Group of Industries promises to bring the most premium Indian rice varieties, which are carefully handpicked and processed to provide the finest quality of rice to the consumers to cater to the daily needs of common people. SVF Brands proudly joins hands with Subham Group to launch their new range of products with a promising campaign, primarily with the aim of creating a large potential customer base across Bengal. The campaign kickstarts with a digital advertisement, featuring the talented Arjun Chakrabarty and his mother Mithu Chakrabarty, that has already been released and is available to watch at Parivaar and SVF Brands’ social media platform. 

“Subham’s Parivaar Rice’s” new digital advertisement is all about a sweet and delightful relationship that bonds over food. The main focus of the advertisement remains on Bengali food with the renowned mother-son duo playing their roles so effortlessly that it will comfortably connect with every Bengali audience. As rice is one of the most important part of the Bengali staple food diet, this advertisement smoothly delivers the message that if the quality of the rice is top-notch then every other food item will easily blend with it and offer a good taste.

Chief Operating Officer at Subham Group, Subham Agarwal says “At Subham Group, it has been our constant endeavour to provide good quality products to our consumers and the launch of Subham’s Parivaar Rice is testimony to those efforts. We are extremely proud to launch our first brand campaign. My family enjoys a rich heritage of 40 years in the rice industry, supplying rice to puffed rice manufacturers and we enjoy a market leading position in the segment. As an avid lover of rice and puffed rice, I decided to carry forward the legacy and launched Subham’s Parivaar Rice in 2020. We have received overwhelming response and love from our consumers so far, making us even more confident about our products. To solidify our presence in Eastern India we decided to launch our marketing campaign to raise awareness about the brand. Our association with SVF Brands is going to ensure that this goal is achieved. Going forward, we also plan to launch other food products under our brand’s umbrella in the Indian and international markets.”

Arindam Biswas, Brand & Strategic Partnership Head at SVF Brands said 

“Our collaboration with Subham group is truly exceptional. We are not only creating an ad but enhancing the love for eating rice that’s true to every Bengali. Working on a launch campaign is challenging and therefore makes the entire process that much more exciting”


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