Swiggy and Dentsu Webchutney launch #SwiggyFoodoshop
Close your eyes and try to play out these scenes in your head - a birthday party celebration, an awkward first date, a noisy family brunch, late-night chow with colleagues - some of our fondest memories have always revolved around our favourite restaurants. In light of the pandemic, today, one out of every four restaurants face the risk of closing down permanently. It’s imperative that we champion our eateries and support them in this time of crisis - exactly what Swiggy did using AR in its latest campaign on Instagram.
Conceptualized and executed by Swiggy and Dentsu Webchutney, the digital agency from the house of Dentsu Aegis Network (DAN) India, #SwiggyFoodoshop is an Instagram filter that allows users to tag their favorite restaurants and talk about the best times they’ve had there, allowing users to support their favourite restaurants right from their homes. Points for the clever wordplay on the campaign name.