Swiggy's 'Health Hub' service gets a humorous print ad

Swiggy ran a funny print ad for its 'Swiggy Health Hub' in a newspaper yesterday, an unexpected but welcome break from its run of advertising across several mediums promoting its Instamart product.

The ad wordings were as follows:

“SALADS and boiled vegetables ARE NOT the only things you’re stuck to. Let’s introduce you to GOOD delish options that make it super exciting For YOU to stick to your resolution to eat rite every day!


Resolved to eat right? Choose from a curated range of over 100,000 delightful dishes that tempt you into eating healthy (and different) every single meal.”

Fryed Advertising's Karan Doshi and Prahlad Nanjappa are the creative minds behind this print campaign.

Swiggy Health Hub is an in-app healthy food discovery function that was launched in 2020. The health-focused eateries on Swiggy HealthHub saw a 200 percent spike in orders, according to Swiggy StatEATstics '21, the delivery giant's yearly report of what India ordered.

Bengaluru was named the healthiest city in India, followed by Hyderabad and Mumbai. And when does India place a healthy order? Mondays and Thursdays are the most common days. Please note that keto orders increased by 23%, while vegan and plant-based cuisine orders increased by 83% on Swiggy.

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