Switz International reawakens fond childhood memories with garam samosa
There was this one thing for which each one of us used to gather on this day in school, for samosas. It relates to every child, mother, father or a grandparent in a family. The feeling of those warm samosas after anthem, overcame the importance of patriotism in our childhood days.
Nowadays, the story is a little different but the correlation is the same.
From a marketing standpoint, Switz Samosa pattis will always be the recall for any one who has watched and felt the emotion of this narration. As Indian traditions go, we like to make our own sweets and savories at home. Why not samosas? Thus, this the video touches hearts and Switz makes its way of emotionally selling it to the potential crowd. The aim is to make the viewer crave for the samosa after a few happy tears, a little flashback and a must have longing.
Aakash Chatterjee (Regional Head West, Client Servicing) Concept Idea
Manika Juneja (AVP Op West, Client Servicing)
Sanchit Agarwal (Deputy Account Manager, Client Servicing) Script
Rahul Mundhra (General Account Manager, Client Servicing)
Aayushi Shah (Deputy Account Manager, Client Servicing)
Janice D'Souza (Digital Media Executive, Client Servicing)
Esther Caszo (AVP Video Strategy & Production)
Yash Danak (Group Video Head)
Shara Ahmed (Jr. Creative Producer)
Gagan Das (Sr. Motion Graphics Producer)
Arnav Kanti Mishra (Director)
AKM Productions (Production House)