Symbiosis Institute of Media and Communication to host COMVISAGE 2018

Symbiosis Institute of Media Communication, Pune, is hosting a two-day communication summit, COMVISAGE 2018. The event is to be held on August 31 and September 1 at the Lavale campus. The theme for this year’s summit is ‘Resonate. Create. Reflect’, which captures the essence of branding. The event will see talks by eminent speakers and workshops on industry relevant topics.

The keynote speaker is Girish Narayandass, Head Writer, AIB. He will speak about AIB and its resonance with consumers and the creation of content based on it. The session will be followed by a talk by Rohit Raj, co-founder and Chief Creative Officer, Glitch, who is an alumni of SIMC.

The first workshop will be on influencer marketing by CreatorUp, a digital creative studio based in Los Angeles. Another workshop on design thinking by Digital Impact Square, an initiative by TCS, will also be conducted. With Social Samosa as the third workshop partner, the first day will be a holistic experience of understanding both resonance and creation.

Growing brands

The second day will focus on understanding the growth of brands with Anubhav Modi, Associate Director, Finance, BIRA 91, talking about the journey of a brand which reflected on the consumer's needs and grew instantly.

Sameer Pathak, General Manager, Coca Cola India, will speak about 'Seven things I learnt at Coca-Cola in last seven years, seven months and seven days'. Geetanjali Bhattacharji, Chief Evangelist, New Initiatives, at Infinite Analytics, will educate those present about the importance of communication and content, and how they should connect to consumers.

Fundtonic, Terragni Consulting, and Frost & Sullivan will be conducting workshops on start-up incubation, customer experience management, and multi-screen marketing, respectively.

“The media industry and its business are changing in unprecedented ways. It’s extremely critical that communication professionals engage in a meaningful discourse to deliberate and reflect on this dynamic context. Comvisage is that platform,” said Dr Ruchi Jaggi, Director of Symbiosis Institute of Media & Communication. The hope is that the event will lead to a finer understanding of consumer behaviour, content, media vehicles and the evolving marketing funnel.