SYN Reimagines “House of the Rising Sun” For HLN “Frozen Moments” Campaign
One of the key ways that Syn reimagined “House of the Rising Sun” was to have a woman perform the song. Syn recorded vocalist Alexina long distance from Scotland, while the Syn team in LA embarked on sonic sculpting to compliment the goosebump-inspiring vocals. The approach to the arrangement, designed and recorded by the SYN LA team, was as an atmospheric bed, very subtle and minimalistic, with droning, bowed sounds - using bass, piano, treated harpsichord and 12 string guitar. Syn Tokyo recorded live strings in Japan to add textures and techniques that are both experimental and cinematic for a truly ghostly presence.
The visual vignettes, a montage of beautiful, lush and cinematic moments from various HLN original series, were interwoven together and edited to the song for an overarching narrative that is captivating and chilling.