T.A.C ropes in Kajal Aggarwal as the Brand Ambassador
T.A.C – The Ayurveda Company, one of the fastest growing D2C Ayurvedic FMCG brands, entered the baby care category in May 2022 with India’s first Made Safe Certified Toxin Free Ayurvedic Dashapushpadi Baby Care products. To take Ayurvedic Baby Care to every Indian household, T.A.C has on-boarded the new mom and immensely popular actress in Bollywood and Tollywood, Kajal Aggarwal.
Blessed with baby boy Neil in April, Kajal has been a firm believer in Ayurveda and Ayurvedic lifestyle; hence, there was an instant affinity for this association for clean, toxin-free, premium quality yet affordable ayurvedic formulations for babies.
Kajal has come on board as the face of T.A.C’s baby care range, featuring in the ad film entailing the journey of a new mom who steps into motherhood, uncertain but strong, caring but paranoid, curious but only wanting the best and safest for her baby and thus, resorting to Ayurveda. She decodes T.A.C’s unrivalled quality and benefits in the Ayurvedic baby care segment. The renowned celebrity fashion photographer Dabboo Ratnani was also roped in for the shoot to bring out the beautiful bond between a mother and her baby.
“I am excited to be a part of T.A.C - The Ayurveda Company family. I have personally been using these products as a mom for a few months, and I genuinely like them. I believe that with Ayurveda for babies, mothers like me will find a solution to the doubts they face while choosing safe, high-quality products for their younger ones. I wish all the luck to the founders Param & Shreedha and their team for their journey of building T.A.C as one of the most loved Ayurvedic Brand Globally”, added Kajal.
Explaining the
relevance of the collaboration with Kajal, CEO & Co-founder of The Ayurveda
Company, Shreedha Singh noted, “When a baby takes birth, that’s when
parents are also born, and they, especially mothers, are finicky to the last
detail for their baby. While growing up, our generation has had a distant
relationship with Ayurveda owing to misbeliefs and doubts around its efficiency
& safety. We understand that the journey of accepting baby products begins
only after they have passed multiple parental approvals. In fact, to understand
this gap between Ayurveda and babies, we conducted a survey with more than 1000+
parents and parents-to-be, and it was encouraging for us at T.A.C to find out
that 91% of parents wanted Ayurvedic baby products. This reassured us to pursue
the dream of enabling parents to start their baby’s journey early on with
Ayurveda and tell the story through someone who believes in the power of
Ayurveda, i.e., Kajal.”
In May 2022,
T.A.C launched the Dashapushpadi Baby Care range with a rightful audience, 300+
mothers and children who experienced the products firsthand, understood the
significance of Ayurveda and shared their feedback. The response was
overwhelmingly positive as children enjoyed the careful formulations co-created
with Ayurveda Doctors, soothing aroma & cheerful packaging that helped
mothers restore their faith in Ayurveda for their kids, due credit to the
range’s efficacy.
Dashapushpadi,
meaning Dasha (Ten) + Pushp (Flowers) + Adi (and more), range is made with
premium ayurvedic ingredients containing 10 sacred & exotic flowers that
help in the healthy formation of a baby’s tender skin, hair & overall
wellness. The inaugural range includes 5 products – Body Massage Oil, Body
Wash, Body Lotion, Baby Shampoo and corn starch-based talc-free Dusting Powder.
“At T.A.C we are
on a mission to H.E.A.L (Help Embrace Ayurveda for Life) the world. We intend
to bring the solutions from our 3000-year-old medical science for modern
problems we face today. With T.A.C Dashapushpadi range, we connect Ayurveda to
the young ones, who will witness its prowess and grow with its value into
individuals who have strong faith in holistic wellness & choose Ayurveda
over chemically laden options,” added Founder & MD Param Bhargava.
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