banner image banner image
 

T-Series Chooses PPL As Its Exclusive Partner!

Super Cassettes Industries India Pvt Ltd (T-Series), the leading Indian record label once again chose Phonographic Performance Limited (PPL) to manage its public performance license in India. This is an exclusive arrangement with PPL. All Bollywood party anthems be it “BomDiggy” or “Abhitho party shuruhuihai” will be part of the PPL licensing bouquet.  With T-series on board, PPL controls the lion’s share of the Indian music market , as they already have major Indian players like Saregama, Sony Music, Universal Music, Venus, Aditya, Lahari Music etc. PPL exclusively represent all international Majors in the Country thereby offering a complete bouquet of International, New Hindi Film, Old Hindi Classics and Regional Hits to its License Holders.

Public performance license is taken by hotels, clubs, retail stores, for events and background music usage so as to play their choice of music at the venue or event. Payment of such usage by obtaining a license from PPL is enshrined in the Copyright law. The tariffs for various usages are published on their site.

Mr.Bhushan Kumar, Chairman and Managing Director, T-Series said, “We have had a long association with PPL and are further very happy with the positive changes taking place under the new management. I am honoured to be able to add value to the running of the Company by coming on the Board at this juncture when the Organisation is poised to harness its true potential in the coming years”

Speaking about the tie-up Mr. Rajat Kakar, Managing Director, PPL said, “We are delighted to renew our association with T Series for Public Performance Licensing in the Country.  With its aggressive marketing, T Series is a powerhouse of Hits and no party is a success without playing hits from their roster. As we increase our licensing footprint, renewal of this mandate was eagerly awaited by our teams and licensees alike. This year also marks a decade of our partnership with T-Series. We also welcome Mr.Bhushan Kumar, MD of T-Series on the PPL board of directors. With him on board, we look forward to PPL scaling further heights in the years to come”

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media