T-Series forays into NFTs in association with HEFTY Entertainment

Music label T-Series, has announced its foray into Non-Fungible Tokens (NFTs) in association with HEFTY Entertainment a division of Hungama digital media. T-Series and Hungama shall leverage their extensive global distribution network and an enviable library spanning two lakh songs and 65,000 music videos and 150+ films across Indian languages. This has been done in partnership with Polygon - the leading platform for Ethereum scaling and infrastructure development.

Hefty Entertainment is a Web 3.0 initiative by Hungama. Hefty Metaverse will be built with the vision of fostering an ecosystem that helps to collaborate, interact and engage with flourishing web 3.0 communities that transitions consumers into the metaverse. This will see Hungama create NFTs, rare collectibles and ‘money can’t buy experiences’ and unlocking special moments from T-Series’ vast catalogue of new and existing content.

Sharing his thoughts, Neeraj Kalyan, President T-Series, said “T-Series has demonstrated its leadership position on the back of innovation and adoption of new technology advancements as we have continued to drive distribution across ever evolving digital landscape. T-Series and Hungama’s partnership is built on mutual trust and we will continue to consolidate into more meaningful avenues, akin to our foray in the NFT space.”

Speaking about the partnership Siddhartha Roy, CEO- Hungama said “ Hungama is looking forward to offer immersive experiences in the Web 3.0 metaverse to its large communities nurtured over time, across 40+ Countries, with over 150+ global distribution partnerships.”