Taapsee Pannu encourages women to flaunt their underarms confidently

NIVEA India - the No. 1 Trusted Skin Care brand* announces the launch of its latest TVC featuring actor & brand ambassador Taapsee Pannu for its deo roll-on range. Conceptualized by Publicis One Touch, the TVC puts the spotlight on urban Indian women with active lifestyles and encourages them to adopt deo roll-on that can be directly applied on skin with 0% alcohol to flaunt their smooth and beautiful underarms confidently. Along with the new TVC, NIVEA India also announces an extension to the popular Pearl & Beauty range with two new variants – Radiance and Fine Fragrance which are available in both spray and deo roll-on formats.

Research suggests that around 75% of urban Indian women aged between 23-30 yrs remove underarm hair once or twice a month, 7/10 women do it themselves. Present hair removal routines can also lead to rough and patchy underarms that can undermine one’s self-confidence ultimately reflecting in one’s clothing choices and inhibiting their freedom of expression. Reinforcing its skincare expertise, NIVEA India steps in to help women feel confident in their skin via the new TVC.

Commenting on the launch of the new TVC, Mr. Ajay Simha, Marketing Director, NIVEA India said, “We at NIVEA India are championing the offerings that cater to the fast-paced environment we live in. Women with active lifestyles are often looking for a one-stop solution for long lasting freshness whilst taking care of their delicate underarm skin. Deo roll-ons empower them with that Bindaas (carefree) attitude. We are, therefore, excited to showcase our range of deo roll-ons through this fresh TVC and announce the expansion of our offerings under the iconic Pearl & Beauty range. Through this we want women to celebrate their skin while flaunting their smooth beautiful underarms with our extensive range of Deo Roll-Ons.”

Speaking about the new TVC, Mr. Nikhil Kumar, Executive Vice President & Business Head, Publicis One Touch adds, "With this TVC, NIVEA is aiming at fueling category growth by tapping into a latent underarm skin issue that continues to remain untapped & unsolved for. And by doing this, we will be able to empower women with the much-needed self-confidence to live Bindaas no matter what!"

NIVEA India’s Pearl & Beauty range is an ideal addition to the skincare regime of women who desire even-toned, smooth, and odorless underarms. With 0% alcohol, the direct application of this Deo Roll-On ensures that delicate and sensitive underarm skin receives gentle care. The new Pearl & Beauty Radiance has a mild fragrance with notes of fruit and citrus that exudes modern femininity and is enriched with white pearl extracts. Whereas the new Pearl and Beauty Fine Fragrance is infused with black pearls and perfumed oils to combat bad odour & nourish underarms with a floral fragrance that is sophisticated and sensual. The new Deo Roll-Ons help with long-lasting freshness and 48-hour antiperspirant protection. So just “Bindaas deo roll-on kar” for smooth underarms.