Taboola and Outbrain merger falls apart

According to media reports, the $850 million consolidation between advertising platforms Taboola and Outbrain has been undone. After years of painstaking discussion, the platforms had announced their plans to merge last October, however, due to various developments post Covid-19 and antitrust concerns in several markets the merger has been called off.

The two rival companies were founded Israel and headquartered in New York. The merger would mutually allow the two companies to achieve scale and compete for a greater share of online advertising pie from Google and Facebook. The combined entity would have been called Taboola with Adam Singolda taking over the role of CEO.

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