Taboola partners with ABP Live to drive revenue, readership and growth
Taboola, the world’s leading discovery platform announced an exclusive partnership with ABP Live, India’s premium news platform with more than 600 million-page views and over 1 billion video views across the web, desktop, and app in 6 Indian languages (Hindi, English, Marathi, Bengali, Gujarati & Punjabi). Under the three-year partnership, ABP Live will use Taboola’s discovery platform across their regional sites on mobile and web to maximize traffic and increase audience engagement & monetization.
ABP Live will leverage Taboola Newsroom’s insights, providing editorial teams with actionable details and data about content performance in real time - allowing them to test the performance of headlines, thumbnails, and story placements while also discovering topics their users are most interested in reading about.
The platform also provides editors with unique insights on trending topics from Taboola's network. The publication will also implement Taboola Feed, a continuous scroll that provides readers with a seamless flow of personalized content recommendations and videos to keep users engaged on the publication’s application and website.
“We are pleased about our strategic partnership with Taboola to create new value in this new era,” said Mr. Avinash Pandey, CEO, ABP Network “They provided clear value to us in terms of increasing readership and revenue as we move into the future. Their technology platform is key to increasing user engagement, acquisition and will allow us to beta test future products. Their Taboola Newsroom will certainly help us optimize and plan content creation to drive further engagement,” he added.
Taboola’s technology and product offering helps publications drive engagement and help consumers discover content of their interest. Data from Taboola Newsroom identifies topics and news categories which have seen an increase in page view traffic. The insights help publishers create user friendly content and improve website engagement.