Recently, there was a lot of hullabaloo over Akshay Kumar appearing in a Vimal Elaichi ad. The actor faced a lot of flak on social media for....
A new WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health....
The Bureau of Outreach & Communication (BOC), formerly the Directorate of Advertising and Visual Publicity (DAVP), spent Rs 118.48 crore on....
Shrugging off the disruptions of the year gone by, businesses and agencies are looking for a strong revival in 2021. Over the next few weeks, Adgully....
Recently, there was a lot of hullabaloo over Akshay Kumar appearing in a Vimal Elaichi ad. The actor faced a lot of flak on social media for....
A new WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health....
The Bureau of Outreach & Communication (BOC), formerly the Directorate of Advertising and Visual Publicity (DAVP), spent Rs 118.48 crore on....
Shrugging off the disruptions of the year gone by, businesses and agencies are looking for a strong revival in 2021. Over the next few weeks, Adgully....
Zenith forecasts that video entertainment advertising will shrink by just 0.2 per cent in 2020 across 10 key markets this year, according to its....
Digital media has been fairly resilient to the shockwaves caused by the COVID-19 pandemic. In H1 2020, digital advertising contracted by 7 per cent,....
Global advertising spend is set to rise by 7.1 per cent to $660 billion this year, buoyed by 13.2 per cent growth in Internet investment. But....
Hardly has the hype – and the huge disappointment – over cricket subsided, when the nation is ready for another adrenalin rush with the....
This ICC World Cup 2019 sees the entry of advertising heavyweight Uber along with 35+ sponsors. Uber’s digital spends alone are expected to....
With over month-and-a-half long ICC Cricket World Cup 2019 commencing from tomorrow (May 30), cricket-crazy India is in for some more cricketing....
New forecasts based on data from 96 countries by WARC, the international marketing intelligence service, predict a 4.3 per cent rise in global....
The media and entertainment industry is now on the road to recovery after facing headwinds due to fallout of major regulatory interventions such as....