Adgully Initiative

Adgully is back with a new edition of its annual feature – TRENDING NOW – where we present the strategies and views of a cross-section of....

Adgully is back with a new edition of its annual feature – TRENDING NOW – where we present the strategies and views of a cross-section of....

Digital has now become the lead medium for branding; as per McKinsey, Digital is pegged to be about 63% of the overall global ad spends in 2022. The....

After a muted festive season last year amid the COVID-19 pandemic, this year saw a higher willingness to spend amongst the consumers. As per a....

After a muted festive season last year amid the COVID-19 pandemic, this year, the willingness to spend is higher. As per a ZestMoney Survey, 72% of....

“Every CEO must think like a CMO, Every CMO must think like a CEO” – Anonymous The role of the Chief Marketing Officer (CMO) has....

After a muted festive season last year amid the COVID-19 pandemic, this year the willingness to spend is higher. As per a ZestMoney Survey, 72% of....

The pandemic period has seen Shapoorji Pallonji Real Estate undertaking some out-of-the-box marketing initiatives. Recently, Shapoorji Pallonji Real....

Thought leadership is, put simply, a way to build transparency and credibility with your audience as a resource and expertise in your chosen topic or....

After a muted festive season last year amid the COVID-19 pandemic, this year, the willingness to spend is higher. As per a ZestMoney Survey, 72% of....

Like the rest of India, the East and North-East markets are in a resurgent mood. Amid COVID-29 protocols, the shopping frenzy is well underway.....

With Dussehra/ Durga Puja underway, the country is in the throes of festive fervour. After no festive celebrations last year due to the pandemic,....