It is time for digital media to convert impressions to GRP’s (gross rating points) to get measurement numbers. An advertiser is entitled to....
A new WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health....
The DIGIXX 2021 Summit & Awards turned the spotlight on ‘Advertising Trends on Short Video Platforms’. The panel discussion was....
It is time for digital media to convert impressions to GRP’s (gross rating points) to get measurement numbers. An advertiser is entitled to....
A new WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health....
The DIGIXX 2021 Summit & Awards turned the spotlight on ‘Advertising Trends on Short Video Platforms’. The panel discussion was....