As India reels under searing temperatures, summer marketing season has picked up. Be it fans, air coolers, air-conditioners, refrigerators and cold....
It’s been 24 years that Khumaar, an annual musical extravaganza, has been drawing in music lovers with scintillating performances of the best....
The podcast #TheLastBrandStanding on @IVM Podcasts consists of six episodes that takes the listener through some epic business/brand battles fought....
Thought Leaders are looked up to for their expertise, to guide businesses to successfully take on challenges and tackle them, charter a sustainable....
As India reels under searing temperatures, summer marketing season has picked up. Be it fans, air coolers, air-conditioners, refrigerators and cold....
It’s been 24 years that Khumaar, an annual musical extravaganza, has been drawing in music lovers with scintillating performances of the best....
The podcast #TheLastBrandStanding on @IVM Podcasts consists of six episodes that takes the listener through some epic business/brand battles fought....
Thought Leaders are looked up to for their expertise, to guide businesses to successfully take on challenges and tackle them, charter a sustainable....
Ambi Parameswaran, who along with being a branding and marketing expert, is also a well-regarded author, recently launched his book, ‘Spring:....
There are few examples of brand extensions that have actually grown the market share of the brand in any given category. Recounting a tale from....
The COVID-19 crisis has disrupted the economy and businesses in ways that no other global event has ever done. It has led to a VUCA (Volatility,....
Numerous experts have opined on what marketers should do during the COVID-19 crisis. Everyday there is a webinar that promises to tell you more. So,....
Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia“Alyque’s contribution is a lifetime contribution and with....
Globally, the importance of influencer marketing for brands is on the rise. As revealed by a research carried out by the World Federation of....
Unilever created quite a stir in June this year in the influencer ecosystem by demanding that the influencer marketing business clean up its act. The....
Brand strategist, Brand coach, Mentor, Author, #TEDx Speaker – Ambi Parameswaran is an advertising veteran with a career spanning 40 years,....