In today’s fast-paced digital age, the advertising landscape is witnessing a significant shift as consumers increasingly turn to digital....
In recent years, programmatic CTV media buying in India has experienced a rapid surge, driven by key trends and statistics. The increasing adoption....
Recent long-term field research undertaken by Sridhar Narayanan, professor at Stanford University, Anuj Kapoor, professor at IIM Ahmedabad, and Amitt....
Gokwik, a leading e-commerce enabler focusing predominantly on boosting conversion rates for e-commerce brands, has announced the appointment of....
In today’s fast-paced digital age, the advertising landscape is witnessing a significant shift as consumers increasingly turn to digital....
In recent years, programmatic CTV media buying in India has experienced a rapid surge, driven by key trends and statistics. The increasing adoption....
Recent long-term field research undertaken by Sridhar Narayanan, professor at Stanford University, Anuj Kapoor, professor at IIM Ahmedabad, and Amitt....
Gokwik, a leading e-commerce enabler focusing predominantly on boosting conversion rates for e-commerce brands, has announced the appointment of....
Amitt Sharma, Founder and CEO, VDO.AI One of the most significant contributions of the adtech sector has been to reduce the gap between reality and....
India is one of the biggest markets globally for content consumption across screens. The pandemic period and lockdowns saw a tremendous growth in OTT....
Amitt Sharma, Founder & CEO, VDO.AI, writes about why vertical videos are more suitable for video advertising and how brands are pioneering this....