Anjali Malhotra

Authored by- Anjali Malhotra, Customer Strategy Expert and Senior Partner at BOD Consulting When it comes to catching eyeballs of Indians, cricket....

On the third Sunday of June every year, we celebrate Father's Day to cherish the bond between fathers and sons/daughters. Its a day to acknowledge....

How are brands engaging with consumers during this time of uncertainty? How will the product and marketing strategy evolve to meet the standards for....

Aviva Life Insurance, India’s most trusted private insurance company, has launched a new brand campaign Hello, Life. Hello, Aviva. The campaign....

Aviva Life Insurance, today, announced its partnership with Contract Advertising, a part of the WPP Group. Following a competitive pitch, Contract....