Ariel

Are we teaching our sons what we are teaching our daughters? Ariel reignited conversation on domestic inequality in January and raised this pertinent....

Ariel - the leading detergent brand from P&G and home appliances brand Whirlpool have been perfect partners for decades when it comes to laundry.....

This Women’s Day, Ariel- the leading detergent brand from P&G partnered with PVR to host a special screening of the movie- Captain Marvel....

On Women's Day 2019, Thrive Global India is partnering with P&G to amplify Ariel’s award-winning campaign of #ShareTheLoad—a movement....

“Today, #ShareTheLoad is no longer a campaign that belongs to Ariel alone, it has become a social movement, not just in India but outside the....

Ariel’s latest campaign taking forward the #ShareTheLoad movement – Sons #ShareTheLoad, which was released on January 24, 2019 has seen....

Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement – #ShareTheLoad. The....

BBDO India won the country’s only Gold at ANDYs and two Golds at Adfest this year – for Mirinda #ReleaseThePressure and Ariel’s....

WARC, the international authority on advertising and media effectiveness, has released the results of the 2018 WARC 100, an annual global index of....

Brave Brands across the world were honoured at the 14th annual ‘Stars of Madison Avenue’ event of the Advertising Club of New York on....

Leading children’s magazine, Tinkle, has joined Ariel's Dads#ShareTheLoad movement in an effort to spread and support the message of....

BBDO India’s much-awarded ‘Share the Load’ campaign for Ariel was awarded the Grand Prix in advertising at the national leg of....