Authored Article

The author, Udit Joshi, is an Integrated Marketing Communications Specialist at Topline Consulting Group. To many brand managers and marketers the....

Rajan Srinivasan, CEO & Founder, Scatter writes about marketers who are planning to beef up their content marketing teams Looking for a....

Authored by Vishwanath Kini, VP - Growth and Strategy, AdMavin. The Coronavirus pandemic has put the whole world on a ‘pause’ mode.....

Irfan Khan, Partner, YAAP Digital, writes about the growing content that influencers/ content creators have been churning out during the lockdown and....

Authored by Priyanka Desai, Founder and Partner at Coral Research Services. It’s been many years since I passed out of B-School, and what I....

In these unprecedented times, when most of the brands are revising or are planning to revise their marketing spends, what should the marketing....

Madhavan Sankara, Founder and CEO, Madarth, addresses the question on the entire advertising industry’s mind – how to reboot the industry....

Authored by by Eshu Sharma, Co-founder at Kraftshala. A marketer’s goal is to increase the Return on Investments (ROI). The success of this....

Authored by Sandeep Balani, Head of India at Outbrain. Is there an app for that? In the time of Covid-19, most of us are relying on apps more than....

Rahul Tekwani, Group Brand Manager - Planning, Enormous Brands, takes a look at how the world is undergoing a renovation and adds that companies will....

Bhaskar Majumdar, Head - Corporate Affairs, Communication & Digital media, Egis India, examines the impact of the COVID-19 pandemic on....

Authored by Shaziya Khan, National Planning Director, Wunderman Thompson India. A significant attitudinal shift, among consumers today, is the....