Bang In The Middle

Pearson, the world’s leading learning company, has recently been making several strides in the Education ecosystem by rapidly introducing new....

Allegations of plagiarism have hit ad land once again. This time, in the centre of controversy are campaigns by two male innerwear brands – Lux....

Welcome to the new reality of working without an office. It took just three months of successive lockdowns to turn most of us... well pros at Work....

The COVID-19 pandemic and the resultant lockdown has led to a challenging economic situation and uncertainty in the market. Some of the businesses....

As India begins its lockdown exit strategy with easing of restrictions in a phased manner, the Advertising industry is pulling out all stops to....

There were 504 million active Internet users in India as of November 2019, as per IAMAI-Nielsen report. In the core TG of 12+ years, Rural has 10 per....

These are testing times for everyone. But it is at such times that creative minds rise above the noise and tears, and bring forth messages of hope....

Naresh Gupta, CSO & Managing Partner, BangInTheMiddle (BITM), analyses the poll campaigns of the Aam Aadmi Party and the Bharatiya Janata Party....

A recent two-part in-depth feature report by Adgully analysing the pitch process in Indian advertising has opened the door to intense discussions in....

A recent two-part in-depth feature report by Adgully analysing the pitch process in Indian advertising has opened the door to intense discussions in....

On Monday, we kickstarted a major industry discussion, concerning both clients and agencies, with our article, ‘Pitch Pains Part 1:....

In a world first, maestro Dr Ilaiyaraaja has composed the anthem for Hindustan Coca-Cola Beverages (HCCB), his first ever composition for a corporate....