Broadcast Audience Research Council (BARC India), the largest TV measurement company in the world, has appointed Mahendra Upadhyay as Chief....
Pitch Pains Part 1: Unscientific, Chaotic and ExploitativeAn important aspect of advertising is the pitch process, which has always been under the....
BARC India data for Week 44 (Saturday, October 26 to Friday, November 1) of 2019 shows 6 of the Top 10 Hindi GECs register decline in their gross....
BARC India data for Week 37 (Saturday, September 7 to Friday, September 13) of 2019, did not see any change in channel rankings on Pay Platform.....
The TV viewership ratings landscape has changed from Week 27 (Saturday, June 22 to Friday, June 28) of 2019, with BARC India reporting the viewership....
Following the heated debates over its outlier policy, the BARC India Board has constituted a two-member committee to independently review the data....
India Today TV, the leading English News Channel, has consistently remained ahead of the pack. The channel stands apart from its peers with its....
Following TDSAT’s May 21, 2019 order on landing page and the TRAI mandated new tariff order, TV audience measurement has come under deep focus.....
CNN-News18, the English General News channel from News18 Network, has attained top ranking in the current BARC ratings in its genre. With 2173....
Not so long ago, the question people were asking was – ‘When will Ekam launch?’, now with the latest developments, the question....
BARC India data for Week 16 (Saturday, April 13 to Friday, April 19) of 2019 [HSM (U+R) : NCCS All : 2+ Individuals], there was no change in the....
The cash-rich Indian Premier League, in its first week-end of the 12th season, has witnessed a spike in the reach and viewership on Star....
