Vivek Malhotra, who was serving as the Group CMO (Chief Marketing Officer) of TV Today Network, has been sworn in as the Additional Director of the....
2020 was a subdued year for television advertising, leading to a decline in total Ad Volumes across the year despite the record stay-at-home rise in....
BARC India has come up with its revised policy on the genre and language of all TV channels monitored by BARC India. The document outlines the policy....
BARC India has detailed the methodology and the review process behind the Augmented Data Reporting Standards (ADRS) for subscribers. The data for the....
