Barc

Broadcast Audience Research Council (BARC) India has launched the 3rd edition of its Yearbook, titled ‘The Year After Two Thousand &....

The News Broadcasters Federation (NBF) strongly condemns the arm-twisting attempts of News Broadcasters Association (NBA) to bully BARC into taking....

Week 37 (Saturday, 12th September 2020 To Friday, 18th September 2020) saw all the Top 5 Hindi News channels register decline in their gross....

Devoid of fresh content due to shootings not taking place during the lockdown, General Entertainment Channels (GECs) saw a decline in its viewership,....

India’s leading media conglomerate, ABP News Network has witnessed a massive consumption uptick on their digital platforms, owing to the....

BARC India and Nielsen have jointly put together a report to understand the changes in consumption behaviour of TV and Smartphones, respectively,....

Broadcast Audience Research Council (BARC India), the largest TV measurement company in the world, has appointed Mahendra Upadhyay as Chief....

Pitch Pains Part 1: Unscientific, Chaotic and ExploitativeAn important aspect of advertising is the pitch process, which has always been under the....

BARC India data for Week 44 (Saturday, October 26 to Friday, November 1) of 2019 shows 6 of the Top 10 Hindi GECs register decline in their gross....

BARC India data for Week 37 (Saturday, September 7 to Friday, September 13) of 2019, did not see any change in channel rankings on Pay Platform.....

The TV viewership ratings landscape has changed from Week 27 (Saturday, June 22 to Friday, June 28) of 2019, with BARC India reporting the viewership....

Following the heated debates over its outlier policy, the BARC India Board has constituted a two-member committee to independently review the data....