Barc India

Allegations by Mumbai Police naming three news channels for tampering TRPs has brought to question the integrity of Broadcast Audience Research....

Over the last several days, there have been various news reports as regard to Television Ratings and Broadcast Audience Research Council (BARC....

On Thursday, TV audience measurement company BARC India had decided to suspend TV ratings for news channels for 8-12 weeks in view of recent....

The News Broadcasters Federation (NBF) has strongly objected to BARC’s statement on pausing audience estimates (ratings) of news channels. NBF....

News broadcasters seek reforms of the Broadcast Audience Research Council (BARC), on its automation of data collection and processing. The News....

In the light of the recent developments, BARC Board has proposed that it’s Technical Committee (Tech Comm) review and augment the current....

TRP wars are always murky and regardless of who gains the upperhand, there really are no winners. Adding to the already annus horribilis that the....

The TRP manipulation scam that came to light this week is snowballing into a major war zone between two prominent media houses. The whole episode....

Authored by Mahesh Murthy, Marketer, Investor and Entrepreneur. Please note: This article first appeared in a LinkedIn blog and has been....

A case of BARC meter tampering case has surfaced in Mumbai. As per media reports, Mumbai Police has arrested two persons in this regard. The Mumbai....

After being in the second spot for the last two weeks, Republic Bharat overtook Aaj Tak to claim the numero uno position among Hindi News channels,....

After surging to the No. 2 spot last week, Republic Bharat further consolidated its position in Week 32 (Saturday, 8th August 2020 to Friday, 14th....