Bhaskar Majumdar

In the realm of AI and technology, positives and negatives coexist. Despite the immense advantages, recent developments such as the rise of deepfake....

The Indian PR industry has been moving at a steady pace in the last few years, especially after some of the major global PR companies have set up....

While the year 2020 was a washout due to the severe disruption brought about by the global pandemic, the year 2021 saw businesses fighting back to....

As part of the build up to Adgully’s first PR summit – IMAGEXX 2021 – we present the valuable insights provided by our esteemed....

Public Relations is all about communicating and carefully crafting the right message in the right tone, at the right time and through the right....

Authored by Bhaskar Majumdar, Head - Corporate Affairs, Brand, CSR & Digital, Egis India Public relations, as an industry came into existence....

The business of communication had been undergoing colossal shifts, much before the COVID 19 crisis emerged. PR, once a niche business within the....

Bhaskar Majumdar, Head - Corporate Affairs, Communication & Digital media, Egis India, examines the impact of the COVID-19 pandemic on....