Here’s the backdrop. Celebrity speaks out against a brand. The brand’s share price collapses, wiping out billions in market value. Oh,....
David Ogilvy once said, ‘If you do not have a strong idea for your advertising campaign, then the easy way out is using a celebrity’.....
There is no disputing that celebrities have a way of attracting the attention of the masses to an advertisement. While the recently enforced Consumer....
Authored by Gautam Madhavan, Founder and CEO at Mad Influence. Marketing environment is evolving day by day and it would not be wrong to say that....
Here’s the backdrop. Celebrity speaks out against a brand. The brand’s share price collapses, wiping out billions in market value. Oh,....
David Ogilvy once said, ‘If you do not have a strong idea for your advertising campaign, then the easy way out is using a celebrity’.....
There is no disputing that celebrities have a way of attracting the attention of the masses to an advertisement. While the recently enforced Consumer....
Authored by Gautam Madhavan, Founder and CEO at Mad Influence. Marketing environment is evolving day by day and it would not be wrong to say that....