Exam times are particularly stressful for both students and their parents. With the board exams currently underway across India, there is great focus....

There are scores of ad campaigns launched every week. While most whizz by on our screens, there are some that force us to sit back and take notice....

BIC Cello (India) Pvt. Ltd., India’s leading manufacturer of writing instruments launched a short film aimed at illustrating the change of....

Cello Pens awarded its creative mandate to J Walter Thompson India following a multi-agency pitch. The account will be handled by the Mumbai office.....