Charu Sharma

In a surprising development, the Tata Group took over the title sponsorship rights for the Indian Premier League 2022, replacing Vivo. The IPL title....

Even as it remains to be seen whether Board of Control for Cricket in India (BCCI) will postpone or call off the Indian Premier League 2020 in the....

PV Sindhu made the nation proud with her Gold medal at the BWF World Championship on August 25, 2019. The Indian shuttler is the first to do so,....

Edutech player, BYJU’s has bailed out OPPO as associate sponsor for Team India and has acquired the sponsorship rights until March 2022.....

Dubbed the Dhing Express, Assamese sprinter Hima Das’ sensational run in track & field events is making brands stand up and notice the....

With the acquisition of the global media rights of Indian Premier League (IPL) for five years (2018-2022), Star India has become THE destination for....

MS Dhoni, Captain Cool, was the only Indian Sportsman brand to be in Forbes’ List of the world’s most valuable athlete brands that was....

Kabaddi kabaddi kabaddi...well that is the new sport to enter the league format sports presentation in India as the auction of India’s first....