The “cookieless future” can be bright for advertisers, publishers, and consumers, but it will be grim indeed for ad tech vendors that had....
Connected TV has been gaining traction in India in the recent times. According to the FICCI-EY M&E report 2021, Connected TV sets increased to 10....
According to Statista, the global market for influencer marketing has grown eightfold in five years – from $1.7 billion in 2016 to nearly $14....
