Kantar, the world's leading marketing insights and analytics company, today announces the launch of a new proprietary attention framework.....

The overall FCT dropped by 9 per cent in Week 18, while there was a 7 per cent decrease in advertiser count, as per the 8th edition of the....

FCT (Free Commercial Time) on TV recovered a bit in Week 15, observing a 7 per cent growth after a huge fall of 26 per cent last week. As per the 5th....