Festive Season

The festive season of Navratri, Durga Puja, Dussehra and Diwali are here. An inseparable part of Indian festivities is Food – whether it is to....

That the pandemic has affected consumer behaviour in all industries is a well-known fact by now. There is a clearly visible change in buyer....

The pandemic is taking a heavy toll on economic growth; according to a UN report, India’s economy is expected to contract by 5.9 per cent amid....

Flipkart Wholesale, the digital B2B marketplace of India’s homegrown Flipkart Group, today announced the expansion of its operations into 12....

PepsiCo India today announced a special initiative with Airtel involving its most loved snack brands and in the process also offering a special....

“India’s GDP collapses 23.9% in Q1” is the headline across news media right now. The COVID-19 crisis and the lockdown have....

The great Indian Festive season has started amid the COVID-19 pandemic. We all know what kind of a washout the first half of 2020 has been when it....

Nestlé MILKMAID® has a rich legacy of creating sweet stories through delicious homemade desserts across Indian households. This season, as....

Festive season is the period when brands look to shore up sales and make up for any loss or slowdown in the first half of the year. However, the year....

Truecaller today announced that the company’s Brand Solutions platform has witnessed over 1 Billion impressions in a single day in India.....

The great Indian festive season has started amid the COVID-19 conditions. The first half of 2020 has been a washout – in terms of business, in....

It is well known that consumers in India revere the festive season. It is the one period where marketers can count on their spirits to be high, which....