Ganapathy Vishwanathan

Authored by Ganapathy Viswanathan Building a successful brand property will always require patience. When it comes to building a brand property....

Authored by Ganapathy Viswanathan. Storytelling has been a buzzword in recent times, but it is not something new. It has always existed and it had....

In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital, especially in....

For a long time now, CSR has been an integral part of corporates to go beyond the usual business and give back to the society. The ultimate purpose....

Tata IPL, the biggest entertainment of cricket, will kick off on March 26. A total of 70 league matches will be played across four international....

Founded in 1873 and headquartered in Kohler, Wisconsin, Kohler Co is one of America’s oldest and largest privately held companies with more....

Integral part of the Flipkart Group, Myntra is today India’s leading platform for fashion brands and a pioneer in m-commerce play. Myntra has....

Adgully is back with a new edition of its annual feature – TRENDING NOW – where we present the strategies and views of a cross-section of....

The Indian PR industry has been moving at a steady pace in the last few years, especially after some of the major global PR companies have set up....

Polycab India Ltd, a leading FMEG (Fast Moving Electrical Goods) brand, recently rolled out its new Masterbrand campaign featuring actor and youth....

When Falguni Nayar debuted Nykaa’s IPO on the bourses, standing next to her, and grabbing a fair share of the media attention, was actor....

Tata Consumer Soulfull became a 100% subsidiary of Tata Consumer Products in February 2021. The company offers a wide product range and their primary....