Anand Jain, Co-Founder and CSO, CleverTap, lists the advantages that email marketing still has and the points that marketers need to keep in mind....
Authored by Rinku Patnaik, Chief Client Officer, Ipsos India. The definition of the ideal Indian male has been a maze! It has not stuck to one....
Micro-segmentation is already evolving. What marketers consider highly indexed users now, will seem elementary as the number of data variables....
Authored by Tonie Anne, Associate Vice President - Digital, Gutenberg. “How you gather, manage and use information will determine whether you....
Authored by Sandeep Balani, Head of India at Outbrain. Unless you have been living under a rock you have probably already heard….. Native is....
The author of this article is Moneka Khurana, Country Head – Mobile Marketing Association (MMA) India. MMA India gives out SMARTIES Award every....
Any company that is not ‘persistently visible’ in the digital eyes of the public, is bound to turn redundant after a point of time,....
Haresh Nayak, Managing Director, C LAB, looks back at the Inflencer Marketing ecosystem in 2019 and writes about the ideal way of going about an....
Authored by Automobile Expert Jatin Ahuja, Founder and MD of Big Boy Toyz. Out of the entire stock of luxury cars sold in India in 2018, two-thirds....
Authored by Chandan Bagwe, Founder & CEO, C Com Digital We are living in the internet age, and the future belongs to the world-wide-web. Hence,....
Organisation agility and incremental product delivery enables organisations to respond quickly and creatively to evolving customer needs, writes....
According to the recent Mary Meeker report, India has 12 per cent of the total internet users and that is at number two just after China at 21 per....
