Guest Article

Business veteran Rajesh Srivastava offers some no-nonsense measures that businesses can take to mitigate the financial implications resulting from....

In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one of the best....

Sandeep Balani, Head of India, Outbrain, makes a strong case for native advertising and how brands need to leverage environments that inspire....

Meera Iyer, Chief Marketing Officer, Medlife.com, writes about the power of SEO for building traffic and engaging audiences. Here, she shares several....

Naresh Gupta, CSO & Managing Partner, BangInTheMiddle (BITM), analyses the poll campaigns of the Aam Aadmi Party and the Bharatiya Janata Party....

Sahiba Dhandhania, Co-founder, Confluencr, a new age influencer marketing agency, writes about the growing trend of influencer marketing and how....

Amitt Sharma, Founder & CEO, VDO.AI, writes about why vertical videos are more suitable for video advertising and how brands are pioneering this....

Anand Jain, Co-Founder and CSO, CleverTap, lists the advantages that email marketing still has and the points that marketers need to keep in mind....

Authored by Rinku Patnaik, Chief Client Officer, Ipsos India. The definition of the ideal Indian male has been a maze! It has not stuck to one....

Micro-segmentation is already evolving. What marketers consider highly indexed users now, will seem elementary as the number of data variables....

Authored by Tonie Anne, Associate Vice President - Digital, Gutenberg. “How you gather, manage and use information will determine whether you....

Authored by Sandeep Balani, Head of India at Outbrain. Unless you have been living under a rock you have probably already heard….. Native is....