Authored by Bhaskar Majumdar, Head - Corporate Affairs, Brand, CSR & Digital, Egis India Public relations, as an industry came into existence....
Authored by - Rima Kirtikar, Chief Marketing Officer, Viviana Mall The Covid-19 outbreak caused major disruption as the country went into a sudden....
Amit Gupta, Managing Partner, Httpool India, highlights some landmarks to look for in 2021’s mobile advertising ecosystem. 2020 will go down....
Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, highlights the importance of voice and audio for the....
Prasad Shejale, Founder & CEO, Logicserve Digital, writes about how Artificial Intelligence (AI) has transformed our lives, as consumers, as well....
By Devasis Chattopadhyay. Still, when people-at-large i.e. the ‘Public’, ask me about my profession - as to what do I do for my living?....
Business veteran Rajesh Srivastava offers some no-nonsense measures that businesses can take to mitigate the financial implications resulting from....
In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one of the best....
Sandeep Balani, Head of India, Outbrain, makes a strong case for native advertising and how brands need to leverage environments that inspire....
Meera Iyer, Chief Marketing Officer, Medlife.com, writes about the power of SEO for building traffic and engaging audiences. Here, she shares several....
Naresh Gupta, CSO & Managing Partner, BangInTheMiddle (BITM), analyses the poll campaigns of the Aam Aadmi Party and the Bharatiya Janata Party....
Sahiba Dhandhania, Co-founder, Confluencr, a new age influencer marketing agency, writes about the growing trend of influencer marketing and how....
