Guest Column

The Travel and Tourism industry has today become pivotal to the overall economic growth of India. It accounts for approximately 7% of our GDP and is....

On the contrary to popular belief, the art of marketing is a very subtle one. It’s not always neon signs that catch your eyes but also the....

Promotional email that’s welcome and much-read. Utopian dream or reality? None of us like being cold-called. Or shown ads we can’t skip.....

“Disruption” is the buzzword today. Whether it’s the disruption brought about by the government through demonetization drive and....

Find a group of individuals with some social following, engage them for a fee so that they talk about your brand to tactically support a campaign.....

Hyphbot and Methbot - the two ad frauds considered to be the biggest ones ever, recently plagued the industry and devoured enormous amounts of....

When I gave heads up to the ‘fundamental differences between Barack Obama and Donald Trump’ story, me and my whole team had less clue....

Good quality is the benchmark for content marketing success. Companies today are investing heavily in content production, including hiring....

Ad-tech is the latest buzzword in the advertising industry and has been experiencing stellar growth in the recent years. Due to many new age....

The experiences along with services play a very important role in the sports marketing industry, yet not much has been established about the role,....

E-commerce and the increasing internet and mobile smartphone penetration is playing a key role in revolutionizing the way today's businesses are run.....

The travel and tourism industry stands above most as one to accept consumers from all walks of life regardless of age, earning potential, and....