• Marketing
    Why should brands care about Gen-Z?

    Brands need to navigate cautiously when marketing their brand to Gen-Z, the generation poised to make up 40% of the world population by 2020, writes....

Litmus Branding

Litmus Branding

  • Marketing
    Why should brands care about Gen-Z?

    Brands need to navigate cautiously when marketing their brand to Gen-Z, the generation poised to make up 40% of the world population by 2020, writes....