Marketers

With ABP Live, Clubhouse, and other similar platforms making the right noise, the long format of audio content has gained great popularity, and drawn....

Ipsos, a global market research company has unveiled its India findings of the most comprehensive Ipsos Global Trends Survey 2021. “The survey....

DCMN has released its global Growth Guide: a new report looking at marketers’ goals, strategies and challenges going into 2022. The results....

Media consulting firm Ormax Media announced the launch of its celebrity endorsement selection tool Ormax Celeble. The tool will help brand owners....

Media professionals, marketers, and corporate communicators can now rapidly expand their catalogs of business video with a new, tightly knit....

The Advertising Club has been curating many idea exchange and awards platforms that celebrate extraordinary creative work. ABBY Awards presented by....

After a very subdued Onam this year due to the devastating floods in Kerala, the festive season is gradually looking up. Raksha Bandhan, which was....

As we see the marketing landscape evolving day by day in India, brands- be it electronics or FMCG- have given a thumbs up for Arun Jaitley led Budget....

Over the last decade, digital communication has become an integral piece to any brand’s communication strategy. The penetration of smartphones....

One might question, are big data, data analytics, and business intelligence a case of FOMO (fear of missing out)? Or, are marketers at a real risk of....

Zenith has unveiled 10 trends that show how artificial intelligence will help to power the consumer journey in 2017, driving engagement opportunities....

Marketers are using a wide range of mobile tactics and technologies, however, there is a disconnect between the tactics they employ and the mobile....