Marketing Mix Modeling | Adgully.com

Marketing
A lot of metrics used to measure digital are not output metrics: Dolly Jha
Nielsen India last week launched Custom Mix Modeling (CMM) in India. The ROI measurement solution enables FMCG advertisers to evaluate the impact of....

July 09 ,2019

Marketing Mix Modeling

Marketing
A lot of metrics used to measure digital are not output metrics: Dolly Jha
Nielsen India last week launched Custom Mix Modeling (CMM) in India. The ROI measurement solution enables FMCG advertisers to evaluate the impact of....

July 09 ,2019