Media Buying

OMD Mudramax, part of the DDB Mudra Group, has launched ‘Bingo’, India’s first outcome-based, AI-backed media buying tool focused....

Credibility and integrity of TV news channels has come under increased fire. Veteran ad man R Balki questioned the toxic role of news channels in the....

With platform agnostic media consumption on the rise, 360-degree media campaigns have become the mainstay of most marketing plans. It’s not....

Khadim’s, one of the leading footwear brands in India, has partnered with Social Beat - one of India’s top digital marketing solutions....

Auburn Digital Solutions, has recently been appointed as the digital media buying agency for Snapdeal, India's leading online marketplace. The....

Accenture (NYSE: ACN) has selected UM, a division of IPG Mediabrands, as its strategic media planning and buying partner to further enhance....

Sanjay Mehta, Co-founder & Jt. CEO of Social Wavelength has been in the Digital domain for nearly 17 years. He was one of the few industry....